This investment, the company’s biggest in North America, is part of an investment plan involving more than €200 million initiated in the past few years.
Bridor, the leading European-style bakery in North America, is announcing an investment of €200 million over a period of five years in its North American production plants. The new announcement consolidates the leadership position that Bridor has built in the industrial bakery sector over the 35 years of its existence in North America. “Bridor has been constantly innovating in a very competitive sector to maintain its sustained growth and leadership and continues to double its turnover every five years,” says Philippe Morin, Bridor’s general manager. “With a worldwide presence, we want to continue to share our expertise with the largest number of people possible and keep offering our clients the best there is in terms of baked goods.”
North America is a key market for Bridor to reach the global billion euro turnover milestone set for 2021.
The investment was announced during Bridor’s 35th anniversary celebrations on Monday, September 30 in the presence of Louis Le Duff, Founder and President; Pierre Fitzgibbon, Member of Terrebonne and Minister of Economy and Innovation; Nathalie Roy, Member for Montarville and Minister of Culture and Communications; Kareen Rispal, France’s ambassador to Canada; Sophie Lagoutte, France’s Consul General in Montreal; and Jean Martel, Mayor of Boucherville as well as several business partners who came from far and wide to attend the function.
“More than ever, the Quebec government is trying to welcome and encourage foreign companies that contribute to the economic growth of the entire province. For the past 35 years, Bridor has contributed to making Montérégie a major player in Quebec’s agri-food industry. It is to Quebec’s credit to be able to count on a company of such calibre. That is why we are supporting this investment project, through which Bridor can continue its expansion here and internationally,” says Pierre Fitzgibbon, Minister of Economy and Innovation and Minister Responsible for the Lanaudière Region.
“Bridor’s success lies in the quality of its workforce, sense of innovation and state-of-the-art industrial technology,” says Louis Le Duff, President and Founder of the Le Duff Group and Bridor. These assets enable us to offer the highest quality products which perfectly meet the needs of both local and international clients.” This announcement is a reflection of the Group’s ambitions in North America, where it has a sales figure of $1 billion and Bridor expects an annual growth of 25%.
“This news is all the more encouraging because through this growth, we can foster solid and lasting relationships with our local business and economic partners,” adds Pascale Closson-Duquette, Vice-President and Spokesperson for Bridor North America. “Our financial health allows us to remain a major employer on Montreal’s South Shore, in a strategic location just 15 minutes away from Montreal.”