15 January 2018

LE DUFF AMERICA PLEDGES COMMITMENT TO BROILER CHICKEN WELFARE STANDARDS

U.S. parent of la Madeleine French Bakery & Cafe, Mimi’s and Brioche Doree to enact changes by 2024 DALLAS (Dec. 15, 2017) – Le Duff America has joined a growing number of progressive companies in the campaign to improve the welfare of broiler chickens by adopting new standards set by the Global Animal Partnership.


U.S. parent of la Madeleine French Bakery & Cafe, Mimi’s and Brioche Doree to enact changes by 2024

 DALLAS (Dec. 15, 2017) – Le Duff America has joined a growing number of progressive companies in the campaign to improve the welfare of broiler chickens by adopting new standards set by the Global Animal Partnership.

The company, whose brands include la Madeleine French Bakery & Cafe, Mimi’s and Brioche Doree, has committed to only sourcing chicken that adheres to GAP standards by 2024:

 

 

  • Use chicken breeds demonstrated to have better welfare outcomes
  • Reduce maximum stocking density and prohibit broiler cages
  • Provide enriched environments including litter and lighting
  • Utilize a multi-step controlled atmosphere processing system
  • Demonstrate compliance via third party audits

 

“At Le Duff, we believe that people care not only about great food from a culinary standpoint, but also where it comes from and how it is processed,” said Le Duff America CEO Olivier Poirot. “Our commitment to improving broiler chicken welfare speaks to our changing sensibilities, and we believe it is a positive step for our company, our guests and the industry as a whole.”

The standards set by Global Animal Partnership, an international farmed animal welfare certification program, have been endorsed by leading animal welfare organizations and have been adopted by more than 60 restaurant, foodservice, grocery and hospitality brands across the U.S.

 

About Le Duff America Inc.

Le Duff America Inc. operates multiple restaurant concepts in the U.S., including Brioche Doree, la Madeleine French Bakery & Cafe and Mimi’s, which focus on fresh ingredients, hand preparation and authentic flavors.

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